Amidst an increasingly crowded healthcare landscape, Carson Valley Medical Center (CVMC) found it necessary to establish a clear and secure competitive presence. In conjunction with their 30th anniversary and a multi- year facility expansion, a full creative campaign was created that launched the new name (Carson Valley Health) and logo while serving as a foundation for all future advertising efforts.
Drawing on the concepts of perspective and depth, this mountain range graphic evokes feelings of solidity but also forward motion. It is strong and stable while, at the same time, vibrant and dynamic. It signifies not only who they are but what they want to be.
